Projection Summit 2011 - Where Strategic Display Decisions are Made

Speakers

Session 1: Autostereoscopic 3D Projection Solutions

Gregg Favalora
Principal
Optics for Hire

Volumetric and Highly Multi-view Displays
This presentation will cover several 3D and 2D displays with very high pixel bandwidth. The discussion will focus on the technology and applications of swept-screen volumetric displays, such as Perspecta, a 100 million-voxel display based on the TI DMD SLMs. How does it work? How might it be cost-reduced given 2011 technologies? Also, Gregg will discuss a 198-view flat-panel projection display with XGA resolution, in which a DLP projector illuminates a "vibrating sandwich" of lenticular arrays. Time permitting, he will also show how to create a 20+ megapixel image from a single fast 1 megapixel light modulator that relies on angled microscanning of an intermediate image over a microscopic aperture array, and a horizontal "theta parallax" conference-table display.

Tibor Balogh
CEO
Holografika

The Holovizio Glasses-free Cinema System - 3D Light Field Displays
In a 3D image there is much more information than in a 2D, therefore many more pixels are requred to display real 3D. We will soon face the year of the Gigapixel display. 3D technology will bring the revival of projection technologies. Driving factors like the achievable pixel/$ rate, the large-scale 3D display and the 100x increase in the pixel-count, needed for high-quality glasses-free experience, is rather difficult at direct view panels. The presentation will cover next generation 3D technologies, the light field reconstruction as the general representation of 3D scenes, and will introduce the world's first glasses-free cinema system, the HoloVizio C80.

Faouzi Zerrouk
Chairman and CEO
Zecotek Photonics

Zecotek 3D Display Systems
Based on a patented array of matched, dynamic lenses, coupled with proprietary high-speed time- sequenced image projection, Zecotek's 3D display system offers a solution to the impasse of current 3D technologies as it does not require glasses or eye tracking or other extraneous or viewer dependent devices and, unlike other auto-stereoscopic systems, is not limited by current LCD panel technology.

Zecotek's patented system operates by forming a very large number of perspective views which, together with its wide viewing angle, allows multiple views and a true volumetric 3D experience. This combination of views, viewing angle and the 3D display's high resolution offer a viewing experience closest to the visual perception of real objects. Industry specialists have termed it "the best auto-stereoscopic solution available."

Zecotek's presentation will be made by its Chairman and CEO, Dr. Faouzi Zerrouk. Dr. Zerrouk's presentation will detail Zecotek's patented approach to 3D as well as a technology roadmap to true multi-view, auto-stereoscopic HD 3D flat panel systems.

Session 2: AV & Home Theater 3D Projection

Peter Putman
President
ROAM Consulting

3D Projection Technologies for the Home: A Review
As 3D continues its roll-out, we are starting to see home theater 3D front projection systems coming to market at affordable prices. 3D front projection may provide the best viewing experience in the home, as screen sizes are typically larger, ambient light is usually optimized, and seats are located much closer to the screen than they would be for normal TV viewing. Two display technologies - Digital Light Processing™ (DLP) and liquid crystal on silicon (LCoS) – are currently being used in home theater 3D projectors with both active shutter and passive glasses, while a third technology, reflective high-temperature polysilicon (R-HTPS), is waiting in the wings. This presentation will compare and contrast each of these 3D display technologies, detailing their advantages and disadvantages.

Samson Timoner
CTO
Scalable Display Technologies, Inc.

Projector Arrays: Stacking, Blending, Warping & Compositing – Casting Light on Murky Terms
Multi-projector technology is evolving and maturing quickly. Projector arrays are used for applications such as dual-stacked projectors for home theater stereo or increased brightness and tiled arrays for increased resolution. This talk breaks down the discrete yet inter-related technologies that play together to enable projector arrays. Topics discussed include: warping (moving pixels), blending (intensity fall-off), compositing (creating duplicate pixels), color matching, effects of screen gain, and effects of light source (LED vs. traditional lamps). The talk will also identify emerging trends relative to embedded chips that facilitate some of the functions.

David Chechelashvili
Head of Enterprise Division
XpanD

M3DI Licensing – Introducing The New Cross Industry 3D Standard
M-3DI is a new standard for 3D active-shutter eyewear products that will bring about compatibility among 3D TVs, computers, home projectors and cinema projection. Panasonic and XPAND 3D have formulated M-3DI with leading 3D technology providers which have agreed to participate in supporting the new standard, including Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Consumer Electronics Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.

The technology will let consumers enjoy the immersive 3D experience across all types of compatible 3D displays as well as at movie theaters, with a single pair of 3D active-shutter eyewear. The M-3DI standard will also assure consumers of comprehensive quality control in the creation of their 3D eyewear; Participants in the standard-making will publish the specification of the standard and will organize quality control testing and approval procedures.

Chris Ward
President
Lightspeed Design, Inc.

3D Single-lens Polarized Projection Concepts and Setup Challenges
This presentation will provide an overview of technical concepts and integration issues for single-lens 3D projection utilizing an electronic polarization modulator.

Jonathan Brawn
CTS, ISF-C, DSCE, DSDE, DSNE
Brawn Consulting

Evolving Screens in 3D
Despite the wild growth of 3D, issues still plague it's performance, especially when talking about projection-based 3D. Passive 3D, by far the most common solution when discussing projection, requires the use of polarized light, which demands the use of a polarization preserving screen surface. These screens are often expensive, very difficult to design around, and limited in performance, making implementing a 3D projection system that performs to expectations difficult, but not impossible. Also, most polarized screens don't work well with 2D projection, requiring dedicated systems. However, screen manufacturers are rising to the occasion, and developing new techniques and technologies not only allowing better performance but also multipurpose polarization preserving screens. This presentation will take a brief look at what is being done, what may be possible, and how these screens can be improved in performance, reduced in cost, and made more flexible to help 3D continue in its proliferation. Opportunities for theatrical and home theater screens will be considered.

Session 3: Projection Components and Modules

Karl Guttag
CTO
Syndiant, Inc.

LCOS and Laser Enabling High Efficiency and Small Size Liquid Crystal on Silicon (LCOS)
Liquid Crystal on Silicon (LCOS) has the ability to go to very high resolution on a display device that is small enough and low enough in power to embed in high volume products such as cell phones and digital cameras and camcorders. Direct red, green, and blue lasers are the ideal light source for fully leveraging LCOS's potential. Up till this year only direct red and blue lasers were in volume production but now there are a number of companies who have demonstrated direct green lasers with plans for production in late 2011 and 2012.

We see direct lasers as a classic "disruptive technology" that changes all the rules for what a projector can do and were it can go. The combination of LCOS and Lasers will change the fundamental size, shape, cost, brightness, and power efficiency of projector systems. In addition, the optical properties of lasers result in focus-free operation. We intend to discuss how we see the end use products changing with the advent of laser illuminated LCOS as well as how LCOS displays themselves will change due to laser illumination.

Paul Russo
Chairman & CEO
GEO Semiconductor, Inc.

Geometric Processors Enable a Wide Range of New 3D Projection Display and 3D Video Capture Market Opportunities
As lighting sources transition to LEDs and lasers for energy and life time cost savings, many large markets will emerge to take advantage of this mega wave as well as deal with a range of new issues that arise because of their unique characteristics. In addition, as sensors with ever more pixels proliferate, new features and applications will emerge. This presentation will focus specifically on what geometric processing can do for 3D capture and display!

The advent of ever brighter and lower cost LEDs and lasers will enable a literal explosion of projection displays. From high-end digital cinema projectors, to mainstream business and home projectors, to pico-projectors, to, ultimately, nano-projectors built right into smartphones, some industry executives believe we will be approaching 200 million units per year before the end of this decade. 3D will play an increasing role in these devices, and geometric processing will ease the way.

Capturing 3D video is, literally, the inverse of projecting 3D video. The benefits of geometric processing to 3D capture will also be discussed.

Finally the coming rapid growth of thin 3D laser rear projection TVs, for screens greater than 60 inches, will enable a true "Avatar" experience in the home with passive glasses. The colors will be much richer, the energy consumption will be 80% lower, and the devices will be much lighter than competing LCD and plasma displays.

Andrei Kazmierski
Marketing Applications Manager
Luminus Devices

Continued Advances in LEDs for Projection Systems
For data/video projection systems, high-brightness (HB) LEDs offer many advantages compared with traditional Hg-lamp technology. Longer life, improved color gamut, instant-restart and elimination of hazardous materials are all features provided by LEDs and desired by consumers.

Continued improvement in HB LED performance and optical architectures enabled the introduction of ultra-portable LED projectors with brightness levels up to 500 lumens, with 2000 lumens front projectors getting closer to reality every day.

As the pioneer and leader in the design and manufacture of LEDs for projection systems, Luminus Devices will present the latest advances in LED devices and technology and then review best practices for LED illumination to maximize the brightness of projection systems, covering both reflective and transmissive micro-displays technologies.

Itamar Berchman
Vice President Marketing & Sales
Maradin Ltd.

MEMS Scanning Mirror as Technology Platform to Many Possible Applications
A novelty 2D MEMS scanning mirror, as developed by Maradin, can serve as a technology platform to multiply applications from embedded pico-projectors into mobile devices such as smart-phones and personal media players, head up displays, head mounted displays, medical applications, laser printers and to gesture and sensing applications. In most of those possible applications form factor, power consumption, resolution & image quality, and the costs are a "must have" key parameters. In traditional technologies such as DLP and LCoS usually you have to tradeoff between some of those parameters. Unlike the "array" of mirrors in DLP and some others MEMS providers, Maradin is using a 2D single mirror with two different types of actuation, as its
base technology.

In addition the ability to provide a single chipset, that contain both the scanning mirror and the ASIC to drive and control the mirror, will allow easier and faster integration by the light engine builders.

The combination of laser as the light source and MEMS scanning mirror as the "panel" for miniature light engines is only at early stage but it is clear that this option offer great advantages over mature technologies such as LEDs and LCoS or DLP. Recently several companies that deal with LCoS and DLP understand the above as they see drops in margins and stiff competition with limited growth potential so they start to explore the option of MEMS and laser. Maradin is in samples delivering phase with pre-production to start later this year and mass production in 1H of 2012.

The presentation will cover the main technology features and the added values that Maradin's 2D MEMS scanning mirror offer as a technology platform.

Session 4: Projection Components and Modules

Kenneth Li
President/CEO
Wavien, Inc.

LED Array with Recycling for High-power Projector Applications
LEDs are still not bright enough, compared to arc lamps, for high power projector applications. To increase the output, multiple LEDs are required with the penalty of increased etendue. Even with the use of larger imaging panels with larger etendue values, the total output of the LED projector is still not sufficient for cinema projection applications. With recycling technology, the etendue of the LED can be reduced with increased brightness. This paper describes two systems with an array of 7 LEDs with recycling, such that the combined etendue matches with standard imagers for digital cinema projectors. The first system uses a single array of 7 white LEDs with up to 9,500 lumens of white light can be generated at an etendue of 70, which is the etendue value of standard cinema projector systems. A screen lumen of over 3,300 lumens can be achieved. The second system uses 3 independent arrays of 7 red, green and blue LEDs combined producing to 18,500 lumens of white light at an etendue of 70. A screen lumen of over 6,500 lumens can be achieved from a single projector. Combination of more than one projector together with commercially available overlapping and blending technologies, digital cinema and other large-venue projectors with on-screen-outputs from 6,500 to over 24,000 lumens Quad-HD systems can be achieved.

Joseph Gillio
Director-Product Management
Casio

Projectors with Hybrid Light Sources - Today & Tomorrow
Lamp-free projection technology has entered the main stream and now offers performance and features of traditional lamp based projectors. Learn more about the evolution of "Lamp-free" technology improvements and where the technology is heading in the future.

Petteri Uusimaa
President/CEO
Modulight, Inc.

High-power Red Laser Diodes for Projection Applications
Standalone front projectors, rear projection TV, and laser based digital cinema applications require lasers with optical output power ranging from a few watts to tens of watts per RGB wavelength to realize 500 to 10k lumens systems. It is widely accepted that the most power and cost efficient way of realizing these products is using RGB laser diodes directly. Whereas mW range visible red laser diodes have been broadly used in consumer applications like DVD, there are only a few trials on using watt level red laser diodes for laser projection, like the launch of the laser TV by Mitsubishi in 2008. In this talk we discuss the state-of-the-art performance, reliability, and product designs of high-power red laser diodes at 635nm for 1k-10k lumens projection application. Both single-emitter and array based solutions are considered and compared for their performance, cost, and efficiency.

Session 5: Low-power Green Laser Panel Discussion

Panel participants:
Stepan Essaian, CEO, Spectralus Corp.
Mark Middleton, Managing Director, Covesion
Tomi Jouhti, V.P. of Business Development, Epicrystals, Inc.
Sevugan Nagappan, Senior Marketing Manager, OSRAM OS Inc.

Session 6: Pico/Micro Opportunities & Panel Discussion

Matthew Brennesholz
Sr. Analyst
Insight Media

Use Models and Market Opportunities for Picoprojectors Picoprojectors
Picoprojectors have been proposed for many different uses but a key question is "How are end-users actually using picoprojectors?" Understanding the use-model of picoprojectors is key to forecasting the sales of these systems. This talk will focus on the multiple use models for these units and the forecasts for picoprojectors, broken down by key use models.

Panel participants:
Karl Guttag, CTO Syndiant Inc.
William Coggshall, President, Pacific Media Associates
Elan Roth, V.P. of Marketing & Business Development, bTendo

Session 7: Projection in Education

William Coggshall
President
Pacific Media Associates

Projectors for Education & Training: New Technologies for Interactivity Create Dynamic Market & Dramatically Change the Outlook for Short-Throw Projectors
Interactive whiteboard/projector system pioneers/market leaders SMART Technology and Promethean, and newer interactive projector contenders Epson and a growing group of PointBlank-equipped DLP projector makers, have recently been joined by a gaggle of makers of hardware accessories (e.g., interactivity embedded in a projector mount) and developers of software running on tablets. These new alternatives fuel debates over whether teachers and trainers will be comfortable with moving away from the projected image at the front of the room, how vulnerable the systems are to losing or breaking vital pieces, and other issues. And some of these new alternatives can use normal-throw projectors, which are much cheaper--and less profitable to their makers¬-than short-throw models. But the lower prices make them attractive to cash-strapped school districts and developing countries, which could dramatically boost total projector volume. This session will provide historical shipment data, look at the major new alternatives and possible scenarios for rolling them out, and forecast the shares of the most promising possibilities.

Len Scrogan
Director of Instructions Technology
Future Talk

3D in the Classroom
Mr. Scrogan will provide an educator's point of view in building a solid business case for deploying 3D technology in the classroom. His presentation is based on the findings emerging from a year-and half case study of the use of 3D projectors in multiple classrooms and grade levels. Len will share his experiences and insights as a leading technology administrator and purchaser. He will also briefly discuss additional technology successes that support projection systems: document cameras and best practice in training services.

Juan Alvarez
Education Director
BenQ America Corp.

Visual Technology Innovations in the Classroom
Technology integration in the classroom is an on-going journey. BenQ introduced the first 4'x12' interactive whiteboard to drive innovation with on-going classroom trends. During this session, expect to hear some history about the technology integration evolution in the classroom, why BenQ ventured in this space, how BenQ came up with this solution (brief explanation of what it does), and what are the near and long-term expectations of this new category.

Session 8: Green AV

Chris Maione
Chris Maione Associates

The Green Room: Preparing Projection Systems for Center Stage on Sustainability
In almost every industry there is a push for greener practices and corporate responsibility towards sustainability. As our AV world continues to evolve and grow, it is critical that we pay particular attention to the "greening" of AV and take a decided stand on the products we introduce to market and the practices, we as business owners follow, in order to continue to support green initiatives. With regard to products, companies must engineer equipment that is manufactured and designed in an environmentally correct manner that follow RoHS regulations, embrace the use of recycled materials, and minimize energy consumption. With regard to our companies, we have a responsibility to set benchmarks for corporate policies on green practices and include measures for properly disposing of antiquated projection equipment (WEEE Recycling) and ensuring that the packaging and shipping materials for our products are recyclable. The key areas this presentation will cover are as follows: 1. How to specify and design projection systems with the environment in mind. This will include a review of front / rear projection screens, mirror assemblies and video projectors which are manufactured using best "Green" practices. 2. A review of the energy usage for projection systems with discussion on the use of the stand-by mode to reduce power consumption when the unit is not in use. 3. Discussion of environmentally friendly solutions that follow RoHS (Restriction of Hazardous Substances) regulations. 4. Review of the the types of recyclable shipping materials and packaging that can be used to minimize waste. 5. Discussions include WEEE recycling (Waste Electrical & Electronic Equipment) so customers can dispose of projectors in an environmentally conscious manner. 6. Identification of the latest AV system design techniques that include energy management controls (in accordance with the Infocomm standard on AV System Energy Management) which help reduce electric consumption (and thus saves money). 7. What AV is doing about Green – the STEP Program and how Projections Systems fit under this program.

Xaviera Reynhout
Product Manager, ImageCare
Philips Digital Projection Lighting

Sustainable Short-throw Projector Lamp Solutions for Education
ICT is penetrating the classroom and changing the world of education. It started with a PC and the introduction of the projector, replacing the blackboard and bringing in the internet. Today we see how interactivity has changed the teaching and learning process, and how short throw systems have solved the "looking in the beam" safety issue, making it possible to use higher brightness levels for optimal visibility.

But as we hunger for the benefits of new solutions we also have to act responsibly with regard to the affordability of innovative solutions: these days, having more brightness and short throw also means more energy cost and an increased ecological footprint. Schools are faced with an increased electricity bill after introducing these new solutions. Short throw systems are less energy efficient and the wish for more initial lamp brightness requires more energy. Philips offers the solution with ImageCare lamp-systems: reliable best in class efficiency lamp systems that enable maximum energy saving for any given condition. It is Philips' vision that new solutions should be affordable, reduce our carbon footprint, and at the same time improve the quality of our and our children's lives."

Annika Overödder
Business Area Manager Communication Technology, Projectors
TCO Development

Green AV follow Green IT – Moving Ahead with Third Party Certification
Third party certification has for many years played a key role in driving IT towards sustainable use, now Audio Visual business is to follow. The AV business is still immature when it comes to environmental demand. Large projector manufacturing companies have environmental programs describing their initiatives and green offsets. In the AV business AV installation companies play an important role when projectors are purchased. The AV installation companies focus on performance and environment is a grey area. They have low awareness of the impact from energy consumption levels, standby and off levels as well as that both AV and IT equipment contain hazardous substances and need to be recycled to minimize E-waste.

Session 9: Laser-based Digital Cinema and Large Venue

Greg Niven
Vice President Sales & Marketing
NECSEL

Commercialization Issues of Laser Light Sources
Now that laser light sources are getting closer to market, commercialization issues are starting to come to the forefront. How long do lasers really last? What regulations need to be followed to sell a laser projector? What features and safety protections need to be engineered into the product? How do you work with the FDA?

This talk will address and summarize these issues and also provide an introduction to the Laser Illuminated Projector Association (LIPA), which has been formed to help address these and other challenges to open other markets in e-cinema and large venues to laser projection.

Barry Silverstein
Projection Manager
Eastman Kodak

A Laser-Based Digital Cinema Projector
A fully functional DCI capable prototype Laser Digital Cinema Projector has been developed by Eastman Kodak Company that utilizes a revolutionary optical architecture. The prototype demonstrates the potential of the long life and lower operational costs of lasers while minimizing the incremental cost to manufacture. The design yields over 10,000:1 contrast ratio and increased color gamut. The projector also includes built-in 3D capability that is significantly brighter than is common in today's cinema. These
attributes are delivered while addressing the impact of laser speckle, safety, and other potential impediments to commercialization.

Dave Castelli
Vice President
NATO of Pennsylvania

Laser Projectors: Is This the Next Stage to Digital Exhibition?
The approval of the Eastman Kodak's version of Laser Digital Cinema Projectors will change the way manufacturers, distributors, exhibitors and patrons view the world of big screen cinema. This presentation will cover the benefits of Laser technology for Exhibitors (independent and large circuit theaters), provide an overview of the companies involved with this new technology and issues faced by manufacturers & exhibitors regarding cost effective adaptation of this technology. FDA variance and exhibitor and patron safety concerns will also be addressed.


Location

Orange County Convention Center
9800 International Drive
Rooms W414 A-B-C-D
Orlando, FL 32819

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