Projection Summit 2006 Conference

PhlatLight™ Chipsets for RPTV
LEDs are desirable replacements for arc-lamps in projection systems because of their long-lifetime, wide color gamut, environmental friendliness, and ability to be sequenced on and off rapidly. This presentation will highlight a new solid-state light source called PhlatLight™ (Photonic Lattice light).

Theodoor Scheerder
Product Marketing Manager Front Projection
BU Digital Projection
Philips Lighting

Projection Market
  – Professional & Consumer Projection
  – Consumer As we know it…as it could develop:
       • Home Cinema/Entertainment /Personal Projection
Lighting Solutions for Consumer Projection
  – “Home Fitness” requirements; Performance / Ease of use / Affordable
  – Lighting Solutions available now & in the future
       • State of the Art Digital Projection solutions - UHP type lamps
       • Future Solutions – “Solid State” : LED’s & Laser Diodes
Illuminating a new class of Compactness - Personal Projection

Status, Costs and Trends in Lasers for Displays
Everyone has been hearing (and hopefully seeing!!) the buzz and excitement about laser-based microdisplay products. This talk will focus on the go-to-market plans for lasers, the targeted product areas within display, the impact that laser light sources will have, what the lasers will do to the cost of these products, and what the trends will be in future years as lasers penetrate more and more market segments.

Projection Illumination Technology and Forecasts
Rapid changes are expected in projection illumination technology over the next few years. These changes will include reduced costs for laser illumination, increased light output from LED light sources and improved mercury lamps, with lamp technology extended toward both higher power and lower cost designs. This presentation will examine the technology and cost structure for these illumination systems and how they will apply to different projector designs.

Monday, Session 2: Projection Design

Hans-Joachim Stöhr
Director of Business Development & Sales
Sypro Optics GmbH

Trends and progress on optical architectures for projection
In today’s globally acting society an information technology and a high quality digital data visualization to a wide variety of audiences becomes more and more important in both business and consumer environment.

Projection technology has proved to be the most efficient performing and lowest cost potential channel for displaying information in many applications.

This is especially true in the dynamically developing mass markets for Digital Projectors and Microdisplay TVs.

The corresponding optical architectures and innovations for such projection systems almost define the entire product configuration.
Therefore the optical system is decisive for making a successful market entry.

Given this background Sypro Optics as a Jabil & Carl Zeiss Joint Venture combining Carl Zeiss expertise in DLP- Technology and Jabil competencies in high volume manufacturing has been established in order to benefit customers and take the industry further.

Sypro optical module architectures for illumination- and projection systems ensure reasonable key specs and performance for optical engines and final projection systems at lowest cost, high simplicity, reliability and best manufacturability by insensitiveness to components and production tolerances.

Furthermore compactness and simplicity of our systems are supporting excellent product appearance, stylish industrial design especially for TV flatness, components standardization and sub- system compatibility at the same time.

Sypro Optics is committed to continue developing leading edge optical systems supporting future generations of Digital Projectors and Microdisplay TVs based on reflective panel technology.

Maintaining Competitiveness in Projection Display Components
Both direct and indirect competition has greatly affected the projection display component business in terms of driving cost reduction. Price, Performance and Quality all play a major part in shaping the competitive landscape. Key innovations aimed at both cost reduction and feature improvements will be discussed.

Monday, Session 3: Innovations in Screen Technology

Opportunities and problems for projection screen manufactures in the market segment for Home Entertainment solutions
The projection industry – screen and projector manufactures combined – is holding a golden egg in their hands: The new market for projection products to Home Entertainment solutions.

Real large screen products in Home Entertainment have been popular in the US for many years but in the rest of the world the adaptation has been slower. Now, due to the large market adaptation of large sized Plasma and LCD TV’s, a much bigger part of the market is accustomed to the large size of home displays and is now ready to take the next step and move up in size to a projection display.

This is a huge opportunity – but are we as an industry ready to meet the customer demands in terms of image quality for the living room where there is ambient light and what is image quality really?

Monday, Session 4: Projection/LCD/PDP

Options for Colorimetry Expansion
The advent of new display technologies has brought with it new solutions for color rendition. Microdisplay based TV’s do not suffer from the limitations of phosphor emission properties. New illumination sources, multiprimary color processing systems and how they can give microdisplay TVs a unique edge in color rendition will be discussed.

John Reder
Worldwide Strategy and Business Development Manager for DLP® HDTV
Texas Instruments

LCD Backlights - LEDs coming faster than expected?
Backlight Units (BLUs) for LCD TVs will be briefly reviewed, with special emphasis on the likely timing of a switch from cold cathode fluorescent lamp (CCFL) illumination to light emitting diodes (LEDs). The rationale for thinking that this could happen sooner than many expect will be discussed.

Can RPTVs go toe to toe against PDP TVs and LCD TVs?
Can RPTVs compete with PDP TVs and LCD TVs in price, image quality, and form factor given the huge recent investments in new PDP and LCD manufacturing capacity? Yes, and the solution lies in innovative video image processing combined with new advances in mirror, Frenel lens, and lens technology.

Upside Potential for MD RPTV in Home Entertainment
MD RPTV has an upside potential of 13M units of sales in 2009, compared with the conservative view of 5M units. Mr. Marsland shows what the MD RPTV industry, brands and sales channels need to do to seize this opportunity, worth $16B in additional sales to the industry.

Tuesday, Session 1: New Projection Markets

Frank DeMartin
Vice President, Marketing
Mitsubishi Digital Electronics America, Inc.

Opportunities for Laser TV
Laser technology will power the next big screen trend in consumer displays. The American love affair with TV continues and consumer research shows us that TV buyers want a thinner and larger television experience. MD, Plasma and LCD displays are currently fueling this desire. Laser TV promises to accelerate the move to larger screen sizes by enabling MDTV to provide better performance and more efficient design in large displays than either plasma or LCD.

Laser as a light source for MDTV enables unrivaled contrast and color, 1.8 times the color gamut of LCD flat panels. Additionally, because a solid state laser generates focused, coherent light, laser displays can use unique optics to enable thin, low-profile, sculpted cabinets. Laser can also provide for a more efficient TV design that utilizes less power, is lower in weight and can use smaller imagers for a more cost effective large screen design than plasma or LCD.

The opportunity for laser TV is as large as the American consumer’s appetite for large televisions. In 2006, TV manufacturers are expected to ship over 5 million large screen (40 inch and over) TVs in the U.S. Many forecast that almost 10 million large screen TVs will ship annually by 2010. By that time lasers should be powering TVs in excess of 100 inches that are thin and light enough to hang on the wall.

Recent engineering solutions have made Rear Projection a desirable alternative in several vertical markets. By being competitive in Price, Performance, Profile and Perpetuation, Rear Projection is now an option in market segments where Flat Panel Displays are currently the displays of choice.

A. LED Illumination
B. Screen Technologies
C. Solid State Electronics
D. Ruggedization
E. Thin Profiles/Footprints

A. Price
B. Performance
C. Profile
D. Perpetuation: Maintenance requirements, Points of failure, Ruggedization

A. Cockpit Displays
B. Shipboard Displays
C. Digital Signage

Tiny Projectors – The Big Picture
A new generation of ultra-miniature video projectors is being developed, which has the potential to rewrite the rules on how and where projectors will be used. Features such as size, cost, efficiency and robustness are key to enabling a wide range of applications to be addressed.

Jong-Tae Lim, Ph.D.
Technology Planning Group
Visual Display Network
Samsung Electronics Co., LTD.

The Next Generation Projection Technologies Using the New Light Sources
Even microdisplay projections are shown high performance using lamp light source, people want to have additional requirements, such as, more natural color, instant on, long lamp life time and green environmental condition without mercury. Those requirements will be solved with new light source, and the next generation light source will be coming soon instead of conventional light source. The next generation light source should be LED and Laser. However, new light source have a challenging issues in light efficiencies, cooling system and reliabilities. Absolutely, cost issues is most important factor in projection display market. The next generation of projection market using new light source is so critical in next couple of years. And then, the cooperation between projection display set maker and new light source supplier is very important to open the new technology and market.

Low Cost Projection Systems
Projection system prices have dropped dramatically over the last 10 years, and this price reduction trend is expected to continue. This presentation will examine the technology, markets and sales forecasts for front projection systems with very low retail prices. Special attention will be paid to projection systems that have, or are forecast to have in the future, street prices of $300 and below.

Tuesday, Session 2: Image Processing Trends

Image processing technology for projectors and FPDs has dramatically evolved over the past decade. This talk will include a discussion of technology enablers for next-generation image processors, the roles of ASIC and programmable architectures in video, and how digital image processing trends fit with the next image processing technology evolution.

Tuesday, Session 3: Digital Signage Opportunity

AV Migration to Open Systems
A fundamental shift is occurring in the world of AV manufacturers, customers, integrators, and solution providers. In past years, a handful of proprietary vendors have dominated the AV industry with customized turnkey systems. These integrated AV solutions have provided a combination of ease of use and integrated design and installation, and they have been focused on creating the best possible audio or visual experience.

Now, however, the AV world is focusing increasingly on the means of delivering that experience. There are three factors that provide context for the revolutionary changes sweeping the industry: increased bandwidth, the need for management and control, and the triumph of open standards.

The growth in bandwidth and of bandwidth-hungry applications is driving an explosion of AV devices. Increasingly, those AV devices need to interact with each other, pass messages and commands, and control each other or be controlled by a computer or other application. So it is inevitable that we will find such AV devices connected to networks.

As AV devices proliferate in boardrooms, conference rooms, and classrooms, they begin to present more of a challenge for IT professionals. It naturally becomes essential that AV devices are connected to the network, and that IT gets the tools to deliver asset management, end user assistance, and device maintenance across the network. As living rooms become full-fledged home theaters and as AV devices invade other rooms in the home, the integration and management of those AV devices will become the concern of most home- owners – not just the handful of relative wealthy buyers of new homes.

Finally, as high-ticket devices such as plasma screens and digital projectors and screens become more commoditized and prices plunge, and as computer operating systems become more capable, the open standards movement will hit the AV world like a tsunami. Customers will be living in an AV world of heterogeneous devices from heterogeneous manufacturers, and they will expect to buy inexpensive, off-the-shelf hardware from different companies that all play together nicely.

Thus the opportunity is large for software applications that can meet the core needs of AV consumers such as IT professionals, corporate presenters, teachers, and homeowners. Such software will need to do the following:

The triumph of open standards implies a strong shift away from proprietary systems, but not the end of packaged solutions. And this implies new opportunities for AV integrators and VARS, a bigger market for distributors, and lower priced solutions for AV customers.

Lou Giacalone, Jr.
Vice President, Business Development, CoolSign
Clarity Visual Systems

Digital Signage: State of the Market
Today’s digital retail signage ecosystem is evolving from a push to a pull marketing opportunity with enormous growth. You will learn the obstacles to success, the expectations of customers, integration of hardware, software, content and support services and critical success factors. We’ll share vertical market segment vignettes and real-life customer examples customers that reveal surprising trends.

Tuesday, Session 4: Changing Channels

The “traditional” dealer AV channel consisted of tier 1 companies with expertise in system integration and strong service models. Today’s channel has changed significantly; electrical contractors, voice/data dealers and now the larger “computer warehouse” distributors are chasing the sub 2,000 lumen markets.

With new technology around the corner, the system integration space will welcome the opportunity to again bring value to those end-users looking for leading edge solutions.

Christopher Miller
Executive Director
PSNI (Professional Systems Network, Inc.)

Profits dictate behavior
A title that describes the diverging paths of today’s integrators and manufactures of display products. The presentation will explore how commercial integrators have gone from a dependent to independent relationship with most display manufactures due to declining margins from both the integrator and the manufacture and how they can converge in the future.

Rosemary Abowd
Vice President, Flat Panel and RPTV Research
Pacific Media Associates

Display Sales Channels are Changing – Who’s Got the Remote?
After sharing some definitions and conventions for analyzing the market, we’ll look at the big picture: a breakdown of the current distribution channels for front projection, rear projection and flat panel displays comparing the volumes, revenues and pricing trends in each channel, and what direction these trends point out for the future.

Steve Kovsky
Research Leader, Consumer Electronics Group
Principal Analyst, Digital TVs and Displays
Current Analysis

Session Speakers